Innovation
Founded by ex-MIT Media Lab researchers holding 27 toy patents. 2024 launch: NASA-certified space-themed STEAM kit (TIME Best Inventions).

Quality Assurance

1. Materials: Passed EU REACH 238-substance test
2. Safety: Components withstand 16N pull tests (3× national standard)
3. Content: Montessori-certified educational toys

Sustainability

• FSC-certified bamboo packaging (62% lower carbon)
• Toy Recycling Program: 15% discount for returned items
• 1 classroom hour donated to African girls per educational toy sold